Selling is a black art for a lot of us, but the truth is, it's just a series of techniques that can be learned. You don't have to be born with plaid pants and a firm handshake to sell your stuff, you just need to make a study of it.
I just started a new series on overcoming objections (which, other than communicating why your stuff is cool, is all selling is). Come on over to the new site and check it out.
Some of the posts still have funky formatting and many of the links will take you right back here to Typepad. All that will get fixed over the next week or so. But please come by to ooh and aah over the gorgeous job those manly Men with Pens did customizing the Thesis theme. I'm especially happy that the timing allows me to have Beatrix front & center for the rollout.
I hadn't thought about this pair of movies since they came out, but lately Beatrix Kiddo, the triumphant and sometimes reluctant heroine, keeps springing to mind. I can see her calm, determined face as she sets herself to the task in front of her and starts methodically punching.
One, two, three . . . one billion and one, one billion and two, one billion and three . . .
Whether she's recovering from a four-year coma or punching her way out of a six-foot-deep living grave, Beatrix Kiddo's got something I need . . . focus.
Please join me in wishing Remarkable Communication a happy birthday! I started the blog exactly a year ago, on August 11, 2007.
Today I hope you'll indulge me as I look back over the year. I'm not one whose blog rocketed out of the ground--I've build traffic slowly and steadily, and I'm just now rounding the bend of 1,000 subscribers. (Welcome and thank you to all!)
Last year, internationally celebrated violinist Joshua Bell tried an experiment. He took his violin (a Stradivarius built in 1713, worth about $3.5 million) into the Washington, D.C. Metro and played for about 45 minutes.
If you want to get cheap seats to hear Joshua Bell perform, expect to pay at least $100.
So who stopped to listen to him play Bach and Schubert? Nearly no one. Thousands of people marched past, avoiding Bell's eye so they wouldn't feel guilty about failing to throw a quarter or two into his case. (He made a little over $32 for the day.)
Music did not soothe the savage breast. Music failed to even register in the savage breast.
Are you smart and motivated and passionate, and have lots of cool things you'd like to get done, but somehow when it comes to doing them, you just . . . don't?
Are you great at ideas but lousy at execution? Talk a good game but don't get any results? Spend a lot of time thinking about where you want to go, but not much time actually moving your ass down the road that would take you there?
You, my friend, are a flake. Congratulations. We are a worldwide force. If we could all get ourselves moving in the same direction, we would change the world. However, that will never happen.
Most of us are creative and smart. We're often very funny and really pretty charming. We get things quicker than a lot of people do.
Do you remember when you were a kid and crossed the street without looking? Remember how mad your mom got? Even if you were within your legal rights and crossing in a crosswalk, it just takes one oncoming car that doesn't see you and you're flatter than Wile E. Coyote.
The "official" definition of spam is unsolicited bulk email with a commercial and/or malicious intent. The U.S. 2004 CAN-SPAM law makes it illegal to send commercial email with a misleading header, without a postal address, without a way to unsubscribe, or if the addresses were harvested in various nefarious ways.