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November 28, 2007



You've hit on a really, really important point here. Many non-profits are so accustomed to working from a paradigm of scarcity, the idea of abundance is unfathomable--and yet as you point out, 5K is nothing to a lot of people.

The question this brings up for me is what can "regular" non-profits do to help themselves see the world in new ways--so they can ask for support in new ways??

Sonia Simone

Remember that joke, "How many therapists does it take to change a light bulb? / Only one, but it can take a long time and the light bulb has to really, really want to change."

Changing the mindset of a person is really hard. Changing the mindset of an organization is exponentially harder. Certainly not impossible, but it's something you have to make a commitment to and work like hell on.


You are right of course (and I love that joke) but I think there must be ways to help tip the balance for organizations that are getting close. When I read Daniel Pink's book "A Whole New Mind" I was struck by his description of living in a country of abundance, full of people looking for meaning and purpose in their lives. If this is true, (and the rise of the mega church says that it might be) than arts organizations (for example) should be poised for huge growth. Most however, are still telling the "starving artist" story. The first arts organizations to change their stories to "what the arts have in store for you" from "what you owe the arts" should be very successful.

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