Relationship Marketing Series #1: Create a Human Connection
If you're a giant conglomerate, this is important. If you're a tiny little business, it's vital. Small businesses don't have the capital or the momentum to attract an unlimited number of new prospects. Fortunately, it's also a lot easier for tiny little businesses to relate to customers on a human scale. Forget about looking big. If you're a one-person shop, you can get tremendous mileage out of turning your human individuality into your remarkable brand.
Remarkable Communication has moved to a spiffy new site! You can find all the relationship marketing posts at the links below, or prowl around for more of your favorites.
Ah, Sonia, this speaks to me! I have no problem revealing all on my blog (which is widely read), but with my actual business site, I've hung back in the shadows. Time to start that chatty email newsletter and be a 'human identity' for my business. Thanks for the nudge.
Posted by: Stacey | November 09, 2007 at 01:44 PM
Neat, Stacey! Come back and let us know how it works for you!
Posted by: Sonia Simone | November 09, 2007 at 03:13 PM
Hi Sonia,
a big thank you for all that great inspiring staff I already got from you! It helps building up our online marketing business and opens my eyes for many chances and problems regarding our customers.
Regards from Germany
Andrea
Posted by: Andrea Jülichs | August 23, 2008 at 05:13 AM
Nice post! Internet marketing is indeed gained popularity and has earned its spot of being a money making IT field.
Posted by: Jeff Paul Scam | February 03, 2009 at 01:13 AM
Great content you have Sonia. I just learned about you through the Dan Kennedy announcement that you will be speaking there. Wondering if you could share the name of the travel company you write (wrote?) for? If that is possible, could you email me?
Posted by: Troy White | June 02, 2009 at 10:17 AM