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January 31, 2008

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RB

I've been reading this book and am summarizing each of the Chapters...sounds geeky I know. But I want to be able to reference the chapters and share the important points with my colleagues. The most important points that we can take away from each of the chapters.

Evan

I guess the problem is how to meet enough people.

You only need one life partner (or maybe a few would make it more fun) but lots of customers.

I too hate interruption marketing but how to find enough customers in other ways can take a long time (and in the long term we may not be all dead (as Keynes said) but we may go broke).

So I much prefer the permission approach but I need to know ways to connect with lots of people too.

Sonia Simone

@Evan, that is a great point. Godin does address it--the truth is, you do need a little infusion of more traditional marketing to get some traffic. Adsense is one popular choice, or another is the traffic-building strategies you can pick up from the internet marketing crowd. Other things that can work well are small classified ads in magazines related to your topic or referrals from popular Web sites or blogs in your topic. This would be a good use of a banner ad on a popular site, as well. A lot of the bigger companies are trying a version of this now, but they put 90% of the resources into the attention-grabbing part, which is backwards. You want to put 90% into the permission follow up and 10% into getting new people.

If you find a keyword that people are searching reasonably frequently, ezinearticles can provide quite a lot of traffic. They tend to do very well in search engines, as does my old favorite, Squidoo. Doing *both* can be all you need to get on page one of Google (again, with the right keyword--not too much competition, but enough searches). And if you point them to your blog or Web site, that helps them rise in the rankings as well.

@RB, it doesn't sound geeky to me, but then again, I'm pretty geeky.

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I've been reading this book and am summarizing each of the Chapters...sounds geeky I know. But I want to be able to reference the chapters and share the important points with my colleagues. The most important points that we can take away from each of the chapters.

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