By Sonia Simone
Ittybiz is one of my two or three favorite blogs, and one of the few I read religiously every day. She helps small businesses with their marketing, and she has an amazing ability to cut through people's self delusion and help them figure out what they really do.
Naomi gave us five questions to answer--privately for ourselves, and publicly for our customers. So far I've resisted the "meme" phenomenon (IMO not the right word for it, but I can't think of a better one, damn it), but I liked these questions a lot, and answering them did help me see some things more clearly.
If you have any kind of regular connection with customers--a blog, a Squidoo lens, a newsletter--you might consider answering these questions to get to the heart of what you do.
(If you blog these or put them on the Web in some way, let me know with a trackback or a comment and I'll post a link so we can all swing by and get to know you better.)
What’s your game? What do you do?
I'm a shrink for businesses--both big businesses and small ones. I help them build better relationships with their customers by creating better communication.
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
I love it and I have one of those creepy knacks. Somewhere along the line I got good at seeing through to what folks were really good at, and helping them put that into words.
Who are your customers? What kind of people would need or want what you offer?
Folks who hate marketing but don't want their business to die.
What’s your marketing USP? Why should I buy from you instead of the other losers?
The kind of marketing I do doesn't require you to choose between your soul and the success of your business. You can have both--in fact, that's where you find the greatest successes. I can help you with that.
What’s next for you? What’s the big plan?
I'm putting together some products that will help people learn effective, ethical marketing for themselves. Straight info--no sleazy, unethical tricks and no feel-good fluff. My motivation for this has been my notable lack of success in working 48-hour days to keep up with all of the people I want to help.
Flickr Creative Commons image by ehnmark