I do a lot of copyediting, both of books and advertising collateral. I'll let you in on a secret that still surprises me, although I've seen it hundreds of times now. If you looked at the raw work of most professional writers, you'd be pretty underwhelmed.
Professional writers get work because they hit their deadlines, they stay on message, and they don't throw too many tantrums. Some pros have a great writing voice or a superb style, but as often as not, that gets in the way. When you know that the best word is "prescient," it's hard to swallow when an account manager tells you the client won't know what it means.
Professional writers rely on editors to fix their clunks. Like good gardeners, sensitive editors don't hack away—we prune and gently shape. When we've done a great job, the page looks just like it did before, only better. It's the page the writer intended to write.
Editing, like writing, takes time to learn. But here are five fixes I make with nearly every project. Learn to make them yourself and you'll take your writing to a more professional, marketable, and persuasive level.
1. Sentences can only do one thing at a time.
Have you ever heard a four-year-old run out of breath before she can finish her thought? I edit a lot of sentences that work the same way. You need a noun, you need a verb, you might need an object. Give some serious thought to stopping right there.
Sentences are building blocks, not bungee cords; they're not meant to be stretched to the limit. I'm not saying you necessarily want a Hemingway-esque series of clipped short sentences, but most writers benefit from dividing their longest sentences into shorter, more muscular ones.
2. Paragraphs can only . . .
Read the rest of this post at Remarkable Communication's new Web address!
Most of the tips were straight-forward and well written, but thanks for the brushi up. Even though I knew most like writing short paragraphs for the web, reading it again as well as the other examples and suggestions was an excellent idea.
Thanks Simone!
Posted by: WiseIndia | September 11, 2007 at 11:08 PM
I often tell people in seminars – “My mom taught me, there are three kinds of sentence. While working as a content writer, I discovered another type – perhaps the best of the lot – the Simplest Sentence.” Some of them laugh and some keep silent.
It was nice reading the post and specifically “Sentences can only do one thing at a time”.
Posted by: MrDoubts | September 12, 2007 at 02:09 AM
to keep it short .. a handy post
:)
Posted by: maneesh | October 24, 2007 at 07:59 AM
Wow, I'm no professional writer (casual blogger perhaps) but this was a very helpful post. Where was this in high school? Heck, where was this in college? This list should be nailed to the top of the WordPress admin panel. Thanks for the post!
Posted by: Brandon | December 11, 2007 at 09:00 PM
I agree with most of this, but as a UK English language professional I would say that we are less bothered about the passive voice than you are in the States. Perhaps it's because we are closer to the French?!
Posted by: grammargirl | December 22, 2007 at 01:32 PM
Interesting grammargirl--maybe it's that pernicious EU influence!
Posted by: Sonia Simone | December 22, 2007 at 02:25 PM
Thanks for this great post! I found it informative.
Posted by: liquid06 | December 24, 2007 at 02:52 PM
Thanks for this, great post, especially on ways to shorten phrases. However, I use 'alright' sometimes, and I don't think it's TOO badly wrong.
Posted by: Beth | January 21, 2008 at 01:09 PM
This really helped alot and it made me feel alright with making my writing better! Seriously, those last two word hints, "a lot" and "all right" were the icing on a very informative grammar cake. Thanks!
Posted by: Paul | April 23, 2008 at 11:49 AM
Absolutely fantastic advice, right up their with Vonnegut's "pity the reader" set of tips.
Posted by: Tim Patterson | April 23, 2008 at 10:26 PM
Paul, if I can help one person write "a lot" and "all right," my work is done. :)
Thanks Tim, high praise indeed!
Posted by: Sonia Simone | April 24, 2008 at 05:33 AM
Sonia,
Thankyou for these easy to use tips. I've read many "how to edit" guides but none as clear and practical as this. I'm sticking it on the wall next to my monitor for reference during my future editing sessions.
Regards,
Gary
Posted by: Gary Fletcher | May 07, 2008 at 01:38 AM
Some handy tips there. Thanks. I will go back to my blogs and edit like crazy.
Posted by: Colin | June 12, 2008 at 01:23 AM
Thanks for the brush-up Sonia! I've worked as an editor myself, but it's always nice to see such basic principles outlined clearly.
It can be so hard to apply these to one's own work!
Posted by: Jess | July 08, 2008 at 05:45 PM
Incredible voice, incredible smile - she sings for the joy of doing and sharing her gift! I'm in Japan too (18 years and counting) and Dre-com, along with Sazan are two joyful music making groups that make up for all the junk here ... and there ... maybe ?
Posted by: Ugg Boots Sale | August 18, 2011 at 01:27 AM
The blog article very surprised to me! Your writing is good. In this I learned a lot! Thank you!
Posted by: renlewei | August 29, 2011 at 01:38 AM
I think the issue is a little meaning, no matter how end? I agree to write the male character, view; and I think a lot of people can't accept the results. Switch all things difficult! Continue to come on!
Posted by: Coach Factory Oultet | November 23, 2011 at 09:28 PM