50 Things Your Customers Wish You Knew

By Sonia Simone

Some items on this list might seem cynical, but they're not. The fact is, it doesn't matter what kind of customers you have. I don't care if your customers are kidney donors or Zen masters or million-dollar contributors to your nonprofit organization. Each one of us has some less-than-loveable characteristics that tend to come to the forefront when we're in the role of customer.

If you knew, really knew, these 50 things about your customers, and acted accordingly, you'd gain their trust and even their love. After all, who doesn't want to be loved despite all our flaws and embarrassing insecurities? The better you understand both the noble and not-so-noble secrets in your customers' consciousness, the better you can serve them.

Here are 50 things your customers wish you knew: about them, about how they see you, and about your relationship.

1. I don't need you to be perfect, but I do need to know I can rely on you.
2. Telling me what you don't know makes me trust you.
3. It means a lot when you . . . Click to continue »

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Flickr Creative Commons image by clairity

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